I collaborated with ACHTUNG! Amsterdam on the Volkswagen's Clever Innovations website, contributing as part of the design team to craft a sleek, intuitive digital experience.
The goal was to communicate the innovation behind Volkswagen’s autonomous driving technology in a way that felt accessible and engaging. My work focused on blending clean design aesthetics with interactive elements that showcased the brand’s forward-thinking vision.
Volkswagen innovations, takes you through five typical dangerous or complicated situations you might face while driving.
Each situation can be solved with the click of a button, that will activate one of Volkswagen's innovative technologies: 'Driving made easier'.
Awards: FWA Site of the Day (November 6, 2008), Cannes Lions Finalist, Webby, Spin Finalist, Golden Egg, Eurobest Finalist, New York Festivals, Andy, One Show.
This project was featured in the 'The Internet Case Study Book'.
The Solution
Each innovation was translated into a recognizable icon. Each innovation had a scenario and the user had to choose the right innovation into the correct scenario. This way the user can what that specific innovation does in a real-time traffic situation. For example, everyone has trouble parking a car in a really tight space. By pressing Park Assist the car would actually park itself.
The icons were placed in a dashboard interface, so all the user had to do was to click on the corresponding icon. A simple explanation will be shown of what was done and of the selected innovation, adding extra information.
The Result
• The microsite was visited over 150,000 times in the first four weeks of the campaign.
• The banner campaign was the source of 10% of this traffic.
• The campaign site generated a lot of attention and received several awards.
• The banner campaign was the source of 10% of this traffic.
• The campaign site generated a lot of attention and received several awards.