During my four years at Viking Europe (formerly Office Depot Europe), I was responsible for designing branding assets and coordinating e-commerce campaigns aimed at promoting office supplies across digital platforms.
My work focused on creating visually consistent and engaging content that aligned with the brand’s identity while driving customer engagement and conversion. This experience strengthened my ability to balance creative design with strategic marketing goals in a fast-paced commercial environment.
Online Marketing Guidelines
These guidelines were created as rules and standards defining how a brand should be presented online. This includes the logo, color scheme, fonts, typography, imagery, and overall tone of voice.
A digital guideline is essential for a rebranding e-commerce website because it ensures that the new branding is applied consistently across all digital channels, including the website, social media, and email marketing.
