At ACHTUNG! Amsterdam, I collaborated on the promotional website for the launch of the new Škoda Octavia. The highlight of this project was an interactive experience where users could virtually control the car from their computer, bringing the excitement of the new model to life in a unique and engaging way.
For the introduction of the new Skoda Octavia was created an interactive car which you could control while sitting behind your computer.
You could honk the horn, flash the lights, wipe the window wipers and let the car speak. Nobody could pass by this new Skoda without noticing it.
This project was featured in the The Internet Case Study Book.
The Solution
The real Octavia was customized and plugged it in to the internet via the laptops that were integrated in the car. The challenged consisted of building the car and allowing calls from the website to the car, which actually controlled the lights, played audio files, honked the horn, and activated the wipers, while different live video streams were sent back to the campaign site.
These streams were visible to all the website visitors.
The Results
Over 100 international blogs were posted about the campaign, and people were wondering if it was real. An average of 60 people were almost constantly queuing to control the car and daily highlights were posted on the site.
In the two-week campaign period over 100,000 people visited the website, spending an average of 6 minutes on it.