I had the opportunity to lead the design and branding efforts for Foray, Office Depot Europe’s exclusive line of writing instruments, including pens, pencils, and markers.
My work focused on crafting a distinctive visual identity and developing engaging e-commerce campaigns to position Foray as a premium yet accessible choice for office professionals.
A key part was the creation of the interactive promotional catalogue where visitors could explore the full product range, try each item virtually, and review its quality features.
This project was featured in the Web Design Index by Content .05 book.
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